General Assembly

  • Managed content strategy for B2C newsletter to engage GA’s community of 40,000+ alumni
  • Developed and implemented product marketing strategy to grow user base from prelaunch to 3,000+ users in 3 months




  • Edited annual reports for grammar, flow, and style consistency
  • Wrote internal corporate announcements and executive communications to inform and engage a global, multi-generational workforce

Guest hook

  • Wrote search engine optimized vacation rental listings to increase discoverability and bookings on Airbnb, VRBO, and HomeAway

Vacation Insiders

  • Wrote informational and emotive travel guides for vacation rental owners and managers to generate leads, increase conversions, and drive repeat business

Accounting & Business consultants

  • Collaborated with CPAs to develop content marketing pieces that transform complex financial information into clear and accessible language